Brand
Writing about Fit Shapes? Download our artwork and screenshots, and find the product facts and founder bio here.
Logo
Our mark is a circle and a triangle. Use ink on light backgrounds and paper on dark ones.
Keep its proportions, leave room around it, and use the artwork as supplied.
App icon
The Fit Shapes iOS icon, for app roundups, reviews, and listings.
Screenshots
iPhone screens from our App Store artwork, ready for articles and app roundups.
Choose a phone frame with a transparent background, or the original screenshot without a frame. The app screen stays intact in both.
Daily food log
Calories, macros, and logged meals at a glance. Shown with demo data.
Transparent phone PNGOriginal screenshot PNG
Weekly target review
Review a proposed calorie and macro plan, then accept it or keep your current plan. Shown with demo data.
Transparent phone PNGOriginal screenshot PNG
Vitamins and minerals
A closer look at daily micronutrients. Values are illustrative demo data, not measured food analysis.
Transparent phone PNGOriginal screenshot PNG
Colors
Warm ink and paper are the foundation of our brand.
- Ink
- #0c0c0b
- Paper
- #f3f1eb
Secondary colors
Our secondary palette gives calories, macros, vitamins, and minerals their own colors.
- Calorie blue
- #2c67dd
- Protein orange
- #e46825
- Carb green
- #308853
- Fat yellow
- #f6bc28
- Vitamin purple
- #9145c4
- Mineral magenta
- #ba3b94
Typography
Two typefaces, each with a clear role.
Hanken Grotesk
Fit Shapes
Our primary typeface for headings and body text across the app and website.
Get Hanken GroteskGeist Mono
Aa 0123456789
A supporting typeface used sparingly for small labels and technical values on the website.
Get Geist MonoFit Shapes is a calorie and macro tracker. Log food with a meal photo, nutrition label, or barcode, and follow your nutrition and weight trends. Each week, review suggested calorie and macro targets and choose whether to accept them.
- Availability
- iPhone launch pending. Android is in closed beta.
- Requirements
- iPhone with iOS 16.4 or later. Android 8.0 or later.
- Launch pricing (USD)
- $4.99 per month or $29.99 per year. Both plans include the full app.
- Free trial
- 14 days for eligible new subscribers. Local pricing is shown at checkout.
- Review access
- Contact [email protected] for a review build or additional materials.
Our name
Fit Shapes is two words, with a capital F and S.
Founder
Sam Solomon
Sam Solomon is an entrepreneur and designer based in Atlanta, and the creator of Fit Shapes. He co-founded SidePrize, the fantasy sports company now known as PrizePicks, and was an early product designer at SalesLoft. He writes about building products at solomon.io.
Personal websiteDownload bio · TXT
Get in touch
For interviews, review access, or additional assets, email [email protected].