Lose It! vs MyFitnessPal: free features, targets and price

Lose It! and MyFitnessPal both set a daily calorie goal and log your food, exercise and weight. Both run on iPhone, Android and the web, and both have a free plan with ads. They differ in what each free plan includes, how you pay for Premium, and how each app sets your calorie goal.

Free plans

Lose It!’s free plan, Basic, gives you a daily calorie goal and the food database. Nutrient goals, macros included, need Premium. Lose It! is also moving its barcode and nutrition label scanners to Premium. During the change, some free members still have the scanners and others do not.

MyFitnessPal’s free plan logs food and exercise, saves your own foods and recipes, and sets calorie and macro goals by percentage. Its barcode scanner has needed Premium since October 2022, and so have Meal Scan and data export.

Both free plans have a social side. Lose It! has support groups, and MyFitnessPal lets you share your diary with friends.

Both free plans show ads. Lose It! sells a one-time purchase that removes its banner and full-screen ads. You still see its prompts to upgrade, and its partner offers.

Subscriptions

Lose It! sells Premium by the year, or Lifetime, a single payment that unlocks Premium for good. If you already have Premium, Lifetime costs less. You cannot get a refund for Lifetime.

Lose It!’s prices also vary. It adjusts them “based on various factors like seasonal promotions and how often you use the app”. It says most users get discounted offers in the app, so check the price there before you pay.

MyFitnessPal sells Premium by the month or by the year, and Premium+ by the year. Both apps offer a 7-day free trial if you have not had Premium before.

Photo and voice logging

Both apps put photo logging in Premium. Both use the photo to suggest foods from their database, and you review the suggestions before you log. Lose It!’s Snap It suggests a serving for each food too. You check the list, swap a food or change an amount, and save. MyFitnessPal’s Meal Scan asks you to choose the right foods and set the servings. It calls its suggestions “a starting point, not a final answer”.

Voice logging works the same way, and it also needs Premium. You say what you ate, and the app searches its database. Lose It! calls it Say It, and MyFitnessPal calls it Voice Logging.

Targets

Lose It! sets your daily calorie goal, which it calls a budget, from your weight, height, age, sex and activity level. Then it takes away 250 to 1,000 calories a day, for the weekly rate you choose. As you log weight loss, it adjusts the goal gradually. Your macro goals do not change with it, so you update them yourself.

If you connect a fitness tracker, Lose It! adds a Calorie Bonus only on days you burn more than it estimated. Premium’s Calorie Schedule moves calories to the days you choose, and keeps your weekly average the same.

MyFitnessPal also sets your calorie goal from your profile and the weekly rate you choose. It offers to recalculate the goal each time you lose ten pounds. When you log exercise, it raises that day’s goal. Premium lets you set different goals by day or by meal.

Nutrients

Lose It! Premium lets you set goals for eight nutrients, among them protein, carbohydrate, fat, fiber and sodium. Lose It! also shows 18 more nutrients, such as vitamin C, iron and potassium, on nutrition labels and in meal summaries. You cannot set goals for those 18.

MyFitnessPal’s free plan shows your macronutrients. Premium adds “deeper nutrition breakdowns”, but MyFitnessPal does not say how many nutrients it tracks.

Food data

Lose It!’s foods come from the USDA, from its members, and from its own team. The team verifies popular foods that members add, and marks verified foods with a green check. You can filter a search to show only those. MyFitnessPal’s database is a combination of foods added by MyFitnessPal and foods added by its users. It marks the foods it has reviewed with a check mark.

Lose It! counts over 50 million foods, and MyFitnessPal over 20.5 million. But each app counts in its own way. Lose It!’s App Store listing counts “items and recipes”, for example, so the two numbers do not compare directly. In both apps, users add foods, so the same food can appear several times with different values. Check the entry you choose, or pick one with a check mark.

Recipes and meal planning

Both free plans let you build your own recipes, in Lose It! and in MyFitnessPal. MyFitnessPal can also import a recipe from a link, and it matches the ingredients to foods in its database.

To plan ahead, Lose It! Premium lets you add food to future days and see how it fits your calorie goal. MyFitnessPal’s Meal Planner builds meal plans and grocery lists for you. It needs Premium+.

Watches and fitness trackers

On the free plan, Lose It! reads the calories you burn from an Apple Watch. Syncing with other smartwatches and fitness trackers needs Premium.

MyFitnessPal has an Apple Watch app for logging food and water, and an app for Wear OS watches. Its free plan connects to partner apps, such as fitness trackers.

Switching between them

Neither app can import your food log from another app. Lose It! says “importing data is not possible”, and its Apple Health connection cannot bring in past entries. MyFitnessPal’s help center describes no import from other apps. So if you switch, you start your log again.

Exporting your data differs too. Lose It! exports all of it as CSV files, on any plan. MyFitnessPal’s export needs Premium, and it holds only the totals for each meal, not the foods in it.

Where Fit Shapes fits

Both apps leave the same gaps. Photo logging needs a paid Premium plan, and even then you choose foods from a list and tap through menus before the meal is logged. Your calorie goal comes from a formula that runs again when your weight changes. The free plans show ads, and neither app can import your food log from another app.

Fit Shapes is built for speed and ease of use. It logs a meal from a photo instantly. Every subscription includes photo and voice logging, barcode scanning and Adaptive Targets. Each week, Fit Shapes proposes changes to your targets based on what you eat and weigh. It has no ads and does not sell your data. It also imports your data from Lose It! and MyFitnessPal, so you can bring your history with you.

The catch is that Fit Shapes has no free plan. After the 14-day free trial, you pay for a subscription.

Questions

Is Lose It! better than MyFitnessPal?

Neither is better for everyone. Lose It! suits you if you want a calorie goal that adapts as you log weight, or to pay once for Lifetime. MyFitnessPal suits you if you want to pay by the month, or to set macro goals for free.

Is Lose It! free?

Yes. Basic is free, with ads. It gives you a calorie goal and the food database. Photo logging and nutrient goals need Premium, and Lose It! is moving barcode scanning there too.

Is MyFitnessPal free?

Yes. The free plan has ads. It logs food and exercise, and sets calorie and macro goals by percentage. The barcode scanner, Meal Scan, voice logging and data export need Premium.

Does either app have a free barcode scanner?

Not MyFitnessPal. Its scanner has needed Premium since October 2022. Lose It! is making the same change, and some free accounts still have the scanner for now.

Is Lose It! or MyFitnessPal more accurate?

Neither app publishes a test of its accuracy. In both apps, users add foods, so the same food can appear with different values. Both mark the foods their own team has checked, and Lose It! lets you filter a search to show only those.

Do they work with Apple Watch?

Yes. Lose It! reads the calories you burn from an Apple Watch, on the free plan. MyFitnessPal has an Apple Watch app for logging food and water.

Can Lose It! import my MyFitnessPal diary?

No. Lose It! says importing data is not possible, and MyFitnessPal describes no import from other apps. If you switch, you start your log again.

Sources

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