Lose It!
Noom
Lose It!
NoomLose It! and Noom both put a food log on your phone and both have a free plan, which makes them look like alternatives. They are not really. Lose It! sells you a ledger and leaves the rest to you. Noom sells you a course about why you eat, and the log is how it checks your homework. The price gap between them follows from that, and it is large.
What you are actually buying
Noom’s paid plan is a weight-loss program. Daily lessons, a coach and the psychology around eating are the product, and the food log serves them. People who have counted calories before and stopped are the ones it is built for.
Lose It! is a calorie log with a goal attached. It does not teach you anything. If you already know what you need to do and want a fast place to record it, that is the whole appeal, and the lessons you would be paying Noom for are time you do not want to spend.
Deciding between them is mostly deciding which of those sentences describes you.
Price
This is the widest price gap in the category. Lose It! Premium costs Premium costs $79.99 a year, as of October 2026. Lifetime costs $299.99 once. Noom Weight costs Noom Weight costs $209.00 a year, or $70.00 a month, as of October 2026, and it publishes a price for every plan length from one to twelve months.
Both warn that offers vary. Noom’s change with the answers you give its sign-up quiz, and Lose It! says offers vary by account, so neither number is a rate card.
The chart above draws what each way of paying costs across a year, and the monthly lines are where the gap stops being a percentage and starts being a different decision.
Lose It! also sells a Lifetime membership, which Noom does not. If you expect to use an app for years, one of these lets you stop paying.
The free plans, and what they hold back
Lose It!’s free plan, Basic, gives you the food log and a calorie goal. Snap It for photos and Say It for voice both need Premium, and the barcode scanner is moving to Premium as well, though some free accounts still have it.
Noom’s free version holds back different things. It does log by photo or voice without paying, which Lose It! does not, but the food log runs in the US only and only green-food calories count toward its goal. The barcode scanner belongs to the paid plan, and the fuller Scan Meal and Describe Meal come with it.
So the two free plans fail in opposite directions. Lose It! gives you the whole database and a slow way to reach it. Noom gives you the fast way in and counts only part of what you log.
How each one sets your target
Noom builds a calorie range from your starting weight and gives back about half the calories you burn through exercise and steps. A range rather than a number suits an app that cares more about habits than arithmetic.
Lose It! sets a goal from your profile and lowers it as you log weight loss, following the formula down as you get lighter.
Neither reads what you actually eat and adjusts from that. Both follow a formula, and both expect you to notice when it stops matching reality.
Nutrients
Lose It! tracks nutrients, and Premium sets goals for 8 of them including the macros, while showing 18 more without goals.
Noom shows calories by default and adds macros and six more nutrients once you turn macro tracking on. Its colour system, not its nutrient table, is the thing it wants you to read.
Food data
Lose It! holds over 50 million foods, from the USDA, its own team and its users. Noom lists over 1 million and does not say where they come from.
Fifty times the entries cuts both ways. You find obscure foods in Lose It! and you also find several versions of the same one, which is why its help centre has a page for reporting incorrect food data.
Getting your data out
Lose It! exports everything as CSV files on any plan, free accounts included.
Noom handles it as a privacy request and says it will answer within 30 days. That is a legal process rather than a button, and a month is a long time to wait for a year of your own logs.
Where they run
Lose It! runs on iPhone, Android and in a browser. Noom runs on iPhone and Android, with no web app. Neither imports a food log from another tracker.
Where Fit Shapes fits
These two sit at opposite ends of effort and price, and they share one habit. The features that make logging fast live behind the paid plan in both.
Fit Shapes has one plan with everything in it. A photo logs the meal at once, and photo, voice and barcode logging all come with the subscription. Adaptive Targets proposes new calories and macros each week from what you eat and weigh, rather than stepping a formula down or handing you a range. You can export your data any time, including after a subscription ends, and import it when you arrive. It costs a fraction of Noom’s year.
The catch is that Fit Shapes has no free plan, and both of these do. It also teaches you nothing. If the reason counting has not worked for you is the counting rather than the knowing, Noom is built for that and this is not. Lose It! runs in a browser and sells a Lifetime membership, and Fit Shapes does neither. Android is still in beta here.
Questions
Is Noom better than Lose It!?
They are not the same product. Noom sells lessons and coaching with a food log attached. Lose It! sells a food log. If you want to be taught, Noom. If you want to record and move on, Lose It!.
Is Noom worth the price?
That depends on whether you use the lessons. Noom costs several times what Lose It! does, and the difference buys the programme rather than better logging. If you only want the food log, you are paying a lot for one.
What does Noom’s free version actually do?
It logs food by photo or voice without paying, which is more than Lose It!’s free plan allows. The limits are elsewhere. The food log runs in the US only, only green-food calories count toward its goal, and the barcode scanner needs the paid plan.
Does either adjust your calories as you go?
Not from what you eat. Noom builds a range from your starting weight and gives back about half the calories you burn. Lose It! lowers your goal as you log weight loss. Both follow a formula.
Which has the bigger food database?
Lose It!, with over 50 million foods against Noom’s over 1 million. The breadth brings duplicates, so Lose It! has a page for reporting wrong entries.
How do I get my data out of Noom?
Through a privacy request, which Noom says it answers within 30 days. Lose It! exports CSV files from any plan, free accounts included.
Can I use either on a computer?
Only Lose It!, which runs in a browser as well as on iPhone and Android. Noom is a phone app.
Sources
17 sources
- Lose It!, loseit.zendesk.com/hc/en-us/articles/47497914864916-How-to-Download-Your-Data, checked October 14, 2026
- Lose It!, loseit.com/how-it-works/, checked October 14, 2026
- Lose It!, loseit.zendesk.com/hc/en-us/articles/47345136549652, checked October 14, 2026
- Lose It!, loseit.zendesk.com/hc/en-us/articles/51906561286804-Lose-It-Membership-Tiers-Pricing, checked October 15, 2026
- Lose It!, loseit.zendesk.com/hc/en-us/articles/47771695186580-How-to-Use-Snap-It, checked October 15, 2026
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- Lose It!, loseit.zendesk.com/hc/en-us/articles/47773659281940-Reasons-Your-Budget-Might-Change, checked October 15, 2026
- Lose It!, loseit.zendesk.com/hc/en-us/articles/47273196503572-Tracking-Nutrients, checked October 15, 2026
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- Noom, noom.com/support/faqs/using-the-app/logging-and-tracking/biometrics/2025/10/how-noom-sets-your-weight-loss-zone-and-tracks-your-progress/, checked October 16, 2026
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- Noom, apps.apple.com/us/app/noom-weight-loss-food-tracker/id634598719, checked October 16, 2026
- Noom, noom.com/support/faqs/using-the-app/logging-and-tracking/food-and-water/2025/10/how-to-turn-on-and-use-macro-tracking/, checked October 16, 2026
