MacroFactor vs MyFitnessPal: price, free plans and targets

MacroFactor and MyFitnessPal both count calories and macros, and both run on iPhone and Android. Past that, they’re built differently. MacroFactor is one paid plan that adjusts your targets every week. MyFitnessPal is a free plan with ads, with Premium on top.

Free plans

MacroFactor doesn’t have one. To the question of a free version, its product page answers “No, there isn’t (and will never be) a free version”. You get a 7-day trial, and after that every feature comes with the subscription.

MyFitnessPal’s free plan logs food and exercise, saves your own foods and recipes, and sets calorie and macro goals by percentage. It shows ads. Its barcode scanner has needed Premium since October 2022, and so have Meal Scan and data export.

Subscriptions

MacroFactor sells one plan, by the month, the half year, or the year. It doesn’t run sales—“MacroFactor doesn’t ever run discounts or sales on subscriptions”—and it has no lifetime option, because a one-time price low enough to attract people “would just be unjustifiably risky”. Its lifting app, MacroFactor Workouts, is sold on its own or in a bundle.

MyFitnessPal sells Premium by the month or by the year, and Premium+ by the year. Premium removes the ads and adds the barcode scanner, Meal Scan and voice logging. Premium+ adds the Meal Planner. MacroFactor costs less than Premium, by the month and by the year, and it has no ads, a barcode scanner, and photo and voice logging. Both apps offer a 7-day free trial.

Photo, voice and label logging

MacroFactor includes AI logging in its one plan. Its AI Food Logging fills a plate with editable entries from its database, and matches branded foods to products it carries. You make any edits, then tap Log Foods. Describe lets you speak or type a meal, and it searches common foods, not the full branded database. When a barcode isn’t found, MacroFactor points you to its label scanner.

MyFitnessPal’s Meal Scan and Voice Logging need Premium. Meal Scan suggests foods from its database, and you choose the right ones and set the servings. MyFitnessPal calls its suggestions “a starting point, not a final answer”.

Both apps break a photo down into foods from their database, and you check the list before the meal is logged.

Targets

This is where the two apps differ most. MacroFactor works out what you burn from what you log and how your trend weight moves—“a deterministic calculation based on your calorie intake and change in trend weight”, it says. A weekly check-in, on a day you choose, updates your targets from that number. It doesn’t use calorie burn from a watch or tracker, though step counts can nudge the estimate if you turn on Step-Informed Updates. MacroFactor publishes its own accuracy figures for these estimates.

You can let MacroFactor set everything, or split the work. In Collaborative mode, it handles the weekly calorie change and you set the day-to-day goals. In Manual mode, everything is yours.

MyFitnessPal sets your calorie goal from your profile and the weekly rate you choose. It offers to recalculate the goal each time you lose ten pounds. When you log exercise, it raises that day’s goal. Premium lets you set different goals by day or by meal.

Nutrients

MacroFactor tracks 54 items, from macro- and micronutrients to alcohol, caffeine and water. You can set a floor, a target and a ceiling for any of them. About 26,500 of its common foods have complete micronutrient data, much of it from the NCC research database.

MyFitnessPal’s free plan shows your macronutrients. Premium adds “deeper nutrition breakdowns”, but MyFitnessPal doesn’t say how many nutrients it tracks.

Food data

MacroFactor’s search holds around 1.36 million verified foods, plus 4 million more in its barcode database. Products that people submit are checked before they’re added. MyFitnessPal’s database is a combination of foods added by MyFitnessPal and foods added by its users, over 20.5 million in all, and it marks the foods it has reviewed with a check mark.

The two counts don’t compare directly—MacroFactor counts its verified foods and its barcode foods separately, and MyFitnessPal’s number includes every food its users have added. In MyFitnessPal, the same food can appear several times with different values, so check the entry you choose, or pick one with a check mark.

Recipes and meal planning

Both apps let you build your own recipes, and both can import one from a link. MacroFactor can also read one from a photo of a cookbook page, and MyFitnessPal matches the ingredients to foods in its database.

MyFitnessPal’s Meal Planner builds meal plans and grocery lists for you, and it needs Premium+. MacroFactor has no meal planner. Its roadmap lists one as under consideration.

Workouts, watches and the web

MyFitnessPal logs exercise in the same app, on the free plan. MacroFactor tracks food, weight and steps, and leaves lifting to MacroFactor Workouts, a separate app.

MyFitnessPal has an Apple Watch app for logging food and water, an app for Wear OS watches, and a website you can log on. MacroFactor runs on iPhone, iPad, Android and Apple Watch, but not in a browser. Asked whether you can use it on a computer, MacroFactor says “Not right now”.

Switching between them

Neither app can import your food log from another app. MacroFactor brings in “daily calorie and macronutrient data, but not specific foods or meals” through Apple Health or Health Connect, from up to 30 days back. MyFitnessPal’s help center describes no way to bring in a diary from another app. Either way, you start your food log again.

Exporting differs too. MacroFactor exports spreadsheets of your food log and your progress. MyFitnessPal’s export needs Premium, and it holds only the totals for each meal, not the foods in it.

Where Fit Shapes fits

Both apps take quite a few taps to log a meal from a photo. Neither can import your food log from another app. And each has a gap of its own. MyFitnessPal puts photo logging and the barcode scanner behind Premium, and its calorie goal comes from a formula. MacroFactor has no free plan.

Fit Shapes is built for speed and ease of use. It logs a meal from a photo instantly. Every subscription includes photo and voice logging, barcode scanning and Adaptive Targets. Each week, Fit Shapes proposes changes to your targets based on what you eat and weigh. It has no ads, does not sell your data, and costs less than half as much as MacroFactor. It also imports your data from MacroFactor and MyFitnessPal, so you can bring your history with you.

Questions

Is MacroFactor better than MyFitnessPal?

Neither is better for everyone. MacroFactor suits you if you want targets that adjust each week and every feature in one plan. MyFitnessPal suits you if you want a free plan, or to log on the web.

Is MacroFactor free?

No. MacroFactor has a 7-day trial and no free plan, and it says there will never be one. After the trial, it costs $71.99 a year, $47.99 for six months, or $11.99 a month.

How much does MacroFactor cost?

In the US, MacroFactor costs $71.99 a year, $47.99 for six months, or $11.99 a month. That’s one plan, with every feature. It has no lifetime option, and it doesn’t run sales.

Is MacroFactor worth it?

It depends on what you’ll use. At $71.99 a year, MacroFactor costs less than MyFitnessPal Premium and includes photo, voice and barcode logging and weekly target changes. If you only need a calorie log, MyFitnessPal’s free plan costs nothing.

Does MyFitnessPal adjust your calories like MacroFactor?

Not each week. MyFitnessPal offers to recalculate your calorie goal each time you lose ten pounds, and raises a day’s goal when you log exercise. MacroFactor updates your targets at a weekly check-in, from your intake and weight trend.

Is MyFitnessPal’s barcode scanner free?

No. It has needed Premium since October 2022. MacroFactor includes barcode scanning in its one plan, which has no free version.

Is MacroFactor or MyFitnessPal more accurate?

We found no outside test of either app’s food data. MacroFactor’s search foods are verified, and about 26,500 have complete micronutrient data from research databases. MyFitnessPal’s include foods its users add, so the same food can appear with different values, and it marks the foods it has reviewed.

How accurate is MacroFactor’s photo logging?

We found no published accuracy figure for it. MacroFactor matches what it sees in a photo to foods in its database, and you edit the plate before you log.

Does MacroFactor track workouts?

MacroFactor tracks food, weight and steps. Lifting lives in a separate app, MacroFactor Workouts, sold on its own or in a bundle with MacroFactor.

Can MacroFactor import my MyFitnessPal diary?

No. MacroFactor brings in daily calorie and macro totals from Apple Health or Health Connect, up to 30 days back, but not the food log. MyFitnessPal describes no import from other apps either.

Sources

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